Work With Me
Led by Expertise, Powered
by Teamwork
by Teamwork
I’m Dr. Kseniia Novikova
I help ambitious people and companies turn ideas into measurable results with strategy, transformation, and AI.
From startups to corporations, I’ve led business transformations that doubled EBITDA, accelerated growth, and built stronger teams. Now I share these tools and systems through SynPlexa AI & Business Academy.
Make an appointment From startups to corporations, I’ve led business transformations that doubled EBITDA, accelerated growth, and built stronger teams. Now I share these tools and systems through SynPlexa AI & Business Academy.
I’ve spent over 20 years leading and transforming businesses from retail chains with thousands of employees to consulting projects for SMEs and corporates.
As an Ex-CEO, I know what it takes to align strategy, people, and operations. I’ve built HR systems that boosted engagement by 35%, automated processes that cut admin load by 40%, and designed strategies that scaled companies in highly competitive markets.
Today, as the founder of SynPlexa AI & Business Academy, I combine my executive experience, consulting expertise, and academic background to help people and organizations move from ideas to results.
My mission is simple: to empower people to build, grow, and scale using smart strategy and AI.
As an Ex-CEO, I know what it takes to align strategy, people, and operations. I’ve built HR systems that boosted engagement by 35%, automated processes that cut admin load by 40%, and designed strategies that scaled companies in highly competitive markets.
Today, as the founder of SynPlexa AI & Business Academy, I combine my executive experience, consulting expertise, and academic background to help people and organizations move from ideas to results.
My mission is simple: to empower people to build, grow, and scale using smart strategy and AI.
From Vision to Impact:
Our Results
Our Results
- EBITDA growth +100% in 12 months (retail chain, 3,000 staff).
- Time-to-market – 40%, turnover +30% through agile & project-driven transformation.
- P&L responsibility of €500M (Grocery store chain)
- M&A deal of €25M: prepared and successfully closed the sale of a retail chain.
- 5,000+ entrepreneurs trained in growth strategy and digital transformation.
- Consulting projects worth €10k–100k+: from ERP roadmaps to retail restructuring.
How we work
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Doing
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the work
We will sign a contract and complete the work within the agreed timeframe.
We are evaluating the results
After completing the work, we assess the results achieved and produce reports
Let’s build your business together
Consulting and strategic projects for food manufacturers and retail companies. Helping businesses in innovation, optimization and development
- Our team offers comprehensive business plan development services, tailored to your specific needs and goals. We assist in creating a clear, actionable roadmap, including market analysis, financial projections, and strategic planning.
- Our AI Strategy Setup service provides a comprehensive approach to integrating artificial intelligence into your business operations. We help you identify opportunities to leverage AI, develop a tailored strategy, and implement the necessary tools and processes to drive efficiency and growth.
- Discover the potential of artificial intelligence that can revolutionize your business. Our services offer customized strategies for integrating AI tools and solutions for automation, productivity improvement, and workflow optimization.
- Our one-on-one consulting services provide personalized guidance for entrepreneurs and professionals. We offer tailored strategies to integrate artificial intelligence and innovative technologies into your business model.
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Our impact & Success Stories
Hungary, Drone & Tech Services
Company focus: dual specialization in agricultural drone solutions (AgriTech) and HoReCa technology services.
Market research projects (2025):
AgriTech (precision farming): analysis of UAV adoption for crop monitoring and yield optimization. Delivered competitor benchmarking, TAM/SAM/SOM sizing, and regulatory landscape overview.
HoReCa (restaurants & cafés): regional market intelligence study with customer segmentation, demand modeling, and pricing benchmarks.
Impact: the research enabled iDroneTech Kft. to validate its dual business model, sharpen value propositions for both verticals, and design a sustainable growth roadmap.
Client feedback:
“The studies helped us clearly see two growth paths - agriculture and HoReCa. We now have data-backed priorities and know where to invest first. Thanks to the team!”
Market research projects (2025):
AgriTech (precision farming): analysis of UAV adoption for crop monitoring and yield optimization. Delivered competitor benchmarking, TAM/SAM/SOM sizing, and regulatory landscape overview.
HoReCa (restaurants & cafés): regional market intelligence study with customer segmentation, demand modeling, and pricing benchmarks.
Impact: the research enabled iDroneTech Kft. to validate its dual business model, sharpen value propositions for both verticals, and design a sustainable growth roadmap.
Client feedback:
“The studies helped us clearly see two growth paths - agriculture and HoReCa. We now have data-backed priorities and know where to invest first. Thanks to the team!”
Hungary, Construction Services
Project: Regional market research in the construction services sector (2025).
Trends & perspectives identified:
Rising demand for energy-efficient and sustainable building solutions in Hungary.
Increasing competition from mid-sized regional firms.
Growing role of digital tools in project management and customer acquisition.
How SynPlexa helped:
Conducted competitor benchmarking and demand forecasting across key regional clusters.
Analyzed client behavior and pricing dynamics to reveal untapped opportunities.
Delivered strategic recommendations on positioning, portfolio diversification, and market entry tactics.
Client feedback:
“We received clear, data-driven insights that supported our business decisions. SynPlexa’s research gave us the confidence to adjust our services, follow new trends, and plan for sustainable growth. Powered by the SynPlexa team”.
Trends & perspectives identified:
Rising demand for energy-efficient and sustainable building solutions in Hungary.
Increasing competition from mid-sized regional firms.
Growing role of digital tools in project management and customer acquisition.
How SynPlexa helped:
Conducted competitor benchmarking and demand forecasting across key regional clusters.
Analyzed client behavior and pricing dynamics to reveal untapped opportunities.
Delivered strategic recommendations on positioning, portfolio diversification, and market entry tactics.
Client feedback:
“We received clear, data-driven insights that supported our business decisions. SynPlexa’s research gave us the confidence to adjust our services, follow new trends, and plan for sustainable growth. Powered by the SynPlexa team”.
Led by Dr. Kseniia Novikova before founding SynPlexa
Developed and executed a transformation roadmap for a multi-format retail chain and food production facilities (factory-kitchen, fresh meals, confectionery).
Implemented ERP systems and Power BI, reducing admin and production costs by ~30%.
Optimized logistics and distribution, improving delivery speed and service levels.
Redesigned assortment strategy with a focus on ready-to-eat meals, fresh foods, and premium wine selection.
Launched a new convenience store format adapted to modern consumer needs.
Results achieved:
Implemented ERP systems and Power BI, reducing admin and production costs by ~30%.
Optimized logistics and distribution, improving delivery speed and service levels.
Redesigned assortment strategy with a focus on ready-to-eat meals, fresh foods, and premium wine selection.
Launched a new convenience store format adapted to modern consumer needs.
Results achieved:
- EBITDA doubled in 12 months.
- Turnover growth +15% through agile and project-driven approach.
- Strong adoption of new store format, creating long-term competitive advantage.
- Prepared the business for a successful investor deal and sustainable scaling.
AI Business Academy — Learn. Build. Grow.
- Our main directions -
Course for modern entrepreneurs and startups. Business planning using advanced technologies and AI
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Let’s build your next chapter
With strategy; AI and hands‑on business expertise, we help you move from idea to execution absolutely confidently and fast.
With strategy; AI and hands‑on business expertise, we help you move from idea to execution absolutely confidently and fast.
+36308874326
synplexa@gmail.com